WHATSAPP
MARKETING
Whatsapp
marketing helps you to connect with your audience even more than half of all
Whatsapp users check the app each day. This means that even if half your
followers don't even care about your brand, you will still be reaching an
audience that is interested in what you are offering. In addition, the fact
that a majority of users use this messaging platform on a daily basis makes it
very easy to communicate with your audience. This also helps you convert more
prospects into buyers, so if you are trying to sell anything, you should
definitely take advantage of this marketing option. All you need to do is to
properly advertise yourself and your brand.
What
is different about this marketing strategy? The most important thing that
differentiates this form of SMS Marketing from other forms is the ability to
create profound relationships with your audience. If you successfully manage to
build a profound relationship with your customers, they will recommend you to
their friends and this will in turn lead to massive exposure for your brand.
The
key to success with this kind of SMS marketing strategy is to create a
communication channel that is not only entertaining but also helpful to your
customers. There are two ways to go about this. First, you can try to reach as
many people as possible using your personal cell phone. Second, you can choose
a specific group of your customers and try to communicate with them exclusively
through a special messaging channel.
Regarding
the first option, your aim is to build a long-term relationship with all of
your customers. Your target market may include a specific niche of customers
who are interested in particular products or services. If you successfully
manage to keep these customers happy, it will be very easy to convert them into
profit seekers.
In
addition, using this type of SMS marketing to promote your business and build a
reputation for your brand can also help you increase the number of sales you
make. The best way to do this is to promote a free app your company has
developed. By offering a free app, you will be able to attract customers who
otherwise would have stayed away because they were not aware of it. A simple
announcement can dramatically increase your conversion rate.
On
the flip side, when using whatsapp to promote your brand and to develop a
reputation for your brand, it is important that you use your text message
campaign in a more personalized manner. One way to achieve this is to use a
"customer service chat" feature to personally welcome new customers.
This will not only make you look better but it will also give your customer
service representatives an opportunity to establish a better connection with
their client base.
Finally,
your text messages can also work as a form of personal recommendations. If you
are able to effectively rope in your loyal customers as part of a larger group,
you can make recommendations to them based on their demographics. For example,
if you sell dog collars, you could suggest that a dog owner check out what a
particular brand offers before buying. On the other hand, if your customer
service agents need to make personal recommendations, you could suggest their
friends to try out a particular product. Basically, using whatsapp as a
personal referral tool will allow you to connect with a much broader audience
and create greater loyalty among your target audience.
Article by : Team Vrusha
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